Getting Started With SEO
The following is a list of a few helpful resources to get started with understanding and implementing SEO (Search Engine Optimization). SEO is the process of getting your site into good shape so that search engines can find your content, index it, and then serve it up to people who are searching for it.
The term SEO it a loaded one, not everyone likes it and with good reason. There are ‘bad’ ways to do it that will piss off Google, you don’t want to piss off Google. The list below includes only ‘white hat’ SEO tips, tips that won’t piss off Google:
- Google’s Search Engine Optimization Starter Guide (PDF)
- Matt Cutts reviews websites and how well they are optimized (YouTube Video)
- Explanation of “Canonical” and how to implement it by Vanessa Fox
- Google Web Master Tools helps analyse and optimize your site
- Use Fetch as Googlebot (part of Google Web Master Tools under the ‘Labs’ tab) to see your web pages the way Google sees them
- Use Google’s Search-based Keyword Tool to optimize the keywords on your website
- Use Google’s Backlink Tool (part of Google Web Master Tools) to see who is linking to your pages